Three Important Benefits

A fundraising auction does more than merely raise money. It gives you three immediate, beneficial and direct results:

1. AFA auctions create an immediate cash infusion for your group with little or no extra effort on your part.

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2. Winning great items at an AFA auction makes your current supporters feel appreciated and rewarded, without feeling they are being asked for donations over and over.

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3. The excitement and rewards of the auction helps build new donors and long term supporters for your group.

Live auctions raise much more money.

An item in your live auction will earn you at least three to five times what the same item would bring in a silent auction. American Fundraising Auctions has taken items that received NO bids during the silent auction, moved them to the live auction and quickly sold them for thousands of dollars.

Live auctions are less work and raise more money than silent auctions. One client called it the “80 / 20 Rule.” She said “Compared to an AFA live auction, silent auctions are 80 percent of the work for 20 percent of the profit.” A live auction is exciting and generates more perceived reward for your supporters. The more excited they are, the more fun they have, the higher their bids, the better their memories of the event and the greater their appreciation of their organization!

AFA auctions rewards your supporters

Live auctions add excitement to any event and prevent “donor fatigue.” Live auctions reward donor-bidders. It is vitally important to prevent your supporters from feeling “burned out” or unrewarded for their generosity. Many other organizations are competing to attract your donors to their cause. If you ask a contributor for too much, or too many times, donor burnout can separate you from needed support. When a donor is asked to “give ‘til it hurts,” you and your organization often are the ones that get hurt. We structure the auction so bidders see themselves as “winning” the auction prizes, not just buying or making another contribution. Attendees see the AFA live auction as “getting” rather than just “giving” again and again.

AFA events create new supporters for your group

Every organization must continually develop new supporters. When a potential donor’s first interaction with your organization is “getting rather than giving” by winning something at your event’s auction, it creates a firm foundation for further support of your group. Other organizations are probably asking the same potential donor to support their group, but when you reward that new donor for his or her support, you demonstrate you care about that donor as more than just a revenue source.

Even better, a donor’s sense of enjoyment doesn’t end the night of your auction. As they take the trip they won, enjoy their new artwork, or wear the jewelry they won at your auction, they continue to remember the great time they had supporting your cause.

American Fundraising Auctions provides a fun, fast-moving, exciting event where your supporters enjoy bidding and donors are rewarded by winning prizes… while you make significant extra income. It’s a win-win situation that makes everyone happy at the end of your event.